New to e-Commerce? Here's where to start selling!

The trend and popularity of e-commerce caused an increase in buyers and sellers in various marketplaces as it allows a dynamic exchange of merchandise. This revolutionary 'new normal' way of shopping offers a better consumer experience as it is more convenient and practical for individuals who do not have the time to shop.

In this golden era of technology, various online selling platforms are now available that easily connect entrepreneurs with prospective buyers. Merchants can easily set up their online stores and slowly build their brand presence in the market. But identifying which sites and platforms are effective can be very confusing, especially for start-up business owners.

To guide you on this, we rounded up a list of the top online platforms that efficiently bring traffic to help promote and establish your budding business!



A game-changer in the shopping community, Shopee has been dominating the charts since it was launched back in 2015. Its user-friendly interface makes it accessible for all users.  It also protects sellers and buyers from scammers and other fraudulent activities with the 'Shopee Guarantee'. If the items received are unsatisfactory and defective, shoppers can simply apply for a refund and wait until the issue is properly addressed. Transaction fees are charged to all sellers while additional commission fees will only be added to Shopee Mall sellers. Other features include Shopee Live, Shopee Games, and Shopee Live Chat.



One of the most well-established companies in the field, eBay is available in over 190 countries and offers various brand new and secondhand items. Most sellers on the site provide cheaper pricing as they directly get their goods from factories and suppliers. To be a registered seller on the site, personal information such as bank details and a copy of a verified ID is necessary to confirm legitimacy. Minimum charges will be applied once the item has been sold. eBay is best renowned for its auction feature, which lets users conveniently bid on the products they wish to buy and will be sold to whoever places the highest offer. 



Lazada has one of the highest web traffic with more than 34 million average monthly visitors on the website. Founded in 2012, they have grown massively and is now owned by the multinational company, Alibaba. The company offers a wide range of products in various categories, including groceries, home appliances, apparel, pet supplies, and even electronic devices. BIR registered businesses are eligible to sell on the website with minimal payment service fees and standard commissions. Lazada is also available in Singapore, Indonesia, Malaysia, Vietnam, and Thailand.



Previously known as OLX, Carousell is an online marketplace that allows users to buy and sell new or secondhand goods in different categories. They also offer services and job listings so employers can post ads and wait until someone contacts them for the offer. Users can earn and post as much as they can with no hidden charges. Since Carousell doesn't take commissions, sellers can enjoy 100% of their profit from the items they have sold. 



Facebook is a great way to advertise and easily reach customers as it is the most popular social media application. Aspiring entrepreneurs can set up their business page and properly utilize the platform to maximize their online presence. They can also post in several groups, communities, and even on the Facebook Marketplace to better promote their products and services. Sellers are encouraged to run and manage target campaigns to reach their goals that will help boost their brand's reputation.



Redefining the art of online selling, Instagram has been the go-to destination for all things creative and aesthetic. Sellers just need to set up their accounts and post visually appealing photos to attract viewers, followers, and even potential customers. Since it is a photography and video sharing platform, it is essential to have attractive and compelling images to bring traffic to your account consistently.


Choosing the right platform for your business depends on the products that you currently offer. Before you decide, make sure that the platform you choose is accessible and easy to navigate, so you won't get confused with its settings and functions. Successfully run digital ads, campaigns, and promotions to improve your visibility and ranking, and don't forget to optimize listing contents!

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